Publication Plan.


Title: Volume
Positioning Statement: The Voice of Rock
Frequency of Publiction: Weekly
Price: £1.60
Distribution: Newsagent, Supermarkets, Gig/Concerts
Rationale: The magazine is produced from the target audience's perspective. The articles will be on what the fans want to know and ask about rock music.
Style: The style will be informal as this magazine is for people who are interested in music magazines but most importantly Indie/Rock so the magazine will be produced with simple vocabulary with short paragraphs and a consistent colour scheme that the target audience has chosen. Images will also be a major aspect of the magazine.

Regular Content -

• Editors letter
• Fans letters
• Gig reports
• Upcoming evens/performances
• New realeases from bands/singers
• Competitions
• Ask me anything - a different artist each issue gets asked random questions

Feature Contents -

• 50 gigs you must see by the end of the year
• Album reviews
• Tour news
• Top 5 classic rock bands
• Tips for unsigned artists
• How to learn the guitar
• All american rejects on tour
• Kings of Leon speak up about their rivlary
• Blink 182 go wild
• Guns n Roses talk Rock n Roll
• Artic Monkeys: their journey so far
• Lost Prophets: standing on the roof top

House Style -

Coverlines: Arial Black and Arial

Headlines: Britannic Bold

Standfirst: Franklin Gothic Medium, 14pt

Captions: Franklin Gothin Medium, 8pt

Features first paragraph: Drop Capital - Britannic Bold, 3 lines deep

Body text: Times New Roman, 11pt

Colour scheme: Black, White and Purple